Psychedelic Folk
Heading: A Fusion of Cultures and Styles
Studio Bertone represents a unique creative alliance between artist Eduardo Bertone and animator Michiyo Sato. Together, they weave their Argentine and Japanese roots into a boundless visual language.
Their inspiration is drawn from the traditional arts of diverse cultures, yet they avoid literal imitation. Instead, they freely interpret authentic motifs, textures, and rhythms to build an entirely new narrative. Their work is rich with:
Symbolism: From authentic ornaments to patterns reminiscent of shamanic rituals.
Depth: Intricate details that evoke a sense of profound meaning and complexity.
Original Narrative: A seamless transformation of heritage into modern graphic storytelling.
From Drawing to Motion
Unlike many contemporary studios, Studio Bertone deliberately preserves a sense of handcraft. They begin with hand-drawn illustrations and then animate them while maintaining their distinctive, “living” texture. As a result, the animations gain an emotional quality, as if carefully woven tapestries were coming to life directly on screen.
Their goal is not only to tell a story, but to create a visual journey — one that transports the viewer into a wondrous world of dreams, imagination, and cultural heritage.
Psychedelia as a Tool for Immersion
The psychedelic style that Studio Bertone actively employs is not merely a decorative flourish. It is a way of shaping perception: vibrant colors, pulsating patterns, and unexpected transformations of form. This approach allows the work not only to convey meaning, but also to evoke emotion on a deeper level. Viewers do not simply watch — they are drawn into a rhythm of motion and abstraction woven into reality.
Their animations resemble a trance, crafted with digital tools yet infused with the soul of folk art.
In Short
This approach to visual storytelling shows how respect for tradition can coexist with innovative thinking. Studio Bertone does more than create striking animation — they craft a new form of visual folklore that speaks the language of the present. Their style inspires artists to reinterpret heritage, bring motion into visual culture, and create at the intersection of past and future.
